[PODCAST] 10 Ways To Ruin A Website

Your website should be the hub of all your marketing efforts … so is yours a 24/7 lead generating machine or an out-of-date embarrassment? With years of digital marketing experience, the web gurus at Kiwi Creative—a Cleveland-based marketing studio for B2B software and technology companies—have seen the good, bad and downright ugly of all things website-related.

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[PODCAST] Using Outside Influencers To Grow Your Business

Building a brand today requires more than some brochures and the occasional press release. Whether you’re wooing social media influencers on Instagram or pitching reporters in a newsroom, knowing how to find and engage the people who can help get your message to your customers is key. On Wednesday, September 20th, JumpStart welcomed Kate Lienesch,

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Want Profit? Take Care Of Your Customers First

Let’s be honest, you need your customers more than they need you. Without them, your business doesn’t exist. To attract and keep these customers, you need a product or service that solves a real-world problem for them in an effective, efficient way. Of course, that’s much easier said than done. “Perfecting” a product/service takes round

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KeyBank Business Boost & Build Program: Frequently Asked Questions

We are extremely excited to announce a new partnership with KeyBank Foundation. The “KeyBank Business Boost & Build Program, Powered by JumpStart” initiative is designed to stimulate economic growth and workforce development by fostering small business success in communities throughout Ohio and upstate New York. Below we have answered some of the questions you’re likely

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How Does A Lead Become A Customer?

You’ve likely heard it before, “think of the marketing and sales cycle as a funnel.” But what does that actually mean, and how can you apply an understanding of this funnel to help generate paying customers? Let’s start by considering the funnel’s basic goal and identifying the stages of the sales cycle that help you

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Accounting For Growth: How Strong Financial Planning Can Make Or Break A Startup

In the beginning, startups are all about the idea. But young ventures grow quickly, and financials can get complicated fast. Get caught snoozing on your financial practices and you’ll find it much harder to demand a fair valuation, or raise the capital you need to keep growing. On Thursday, October 27 JumpStart hosted a conversation

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How The Health-Tech Corridor Can Help Your Startup Grow

Relocating to Cleveland’s re-imagined Health-Tech Corridor offers tremendous opportunities for innovative biomedical, healthcare and technology companies. On Wednesday, October 19, JumpStart and BioEnterprise hosted a discussion on the opportunities available in the HTC, as well as an overview of the resources and funding available through both organizations. Listen to a podcast recording of the event

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Who Is Your Target Customer?

To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have

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4 Reasons To Move Your Business To The Cleveland Health-Tech Corridor

Are you familiar with the Cleveland Health-Tech Corridor (HTC) and the tremendous opportunities it offers innovative biomedical, healthcare and technology companies? In 2010, the HTC was founded through a joint effort by BioEnterprise, The Cleveland Foundation, The City of Cleveland and MidTown Cleveland to provide suitable space to house the growing number of health-tech and

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7 Tips For Maximizing Networking Opportunities

Whether you are job-seeking, looking for mentors or simply interested in forming new connections, you’ve heard time and time again how important it is to network and attend industry events. However, are you networking effectively, and maximizing your time at these gatherings? Here are seven tips for getting the most out of networking events: 1.

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Dream Teams: Great For Fantasy Football, More Complicated For Startups

Fantasy football season is here and I’m looking at another year of barely scraping by. Out of the last four seasons, my only real success came in 2012, when my buddies somehow allowed me to get Adrian Peterson, Aaron Rodgers and Calvin Johnson at the peak of their powers.  That was a true dream team.

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