The 7 Deadly Sins of Digital Marketing
As the piano man once said, ♫ I’d rather laugh with the sinners than cry with the saints. The sinners are much more fun. ♫ While that sentiment might make for a great social life, it can spell death for your digital marketing efforts. The seven deadly sins listed below are common mistakes that small business
3 Digital Marketing Enhancements to Try This Spring
Spring is finally here, which means it’s an egg-citing time for growth and renewal—especially for small businesses—and now is the perfect opportunity to take a fresh look at your digital marketing strategy and explore new ways to attract and engage with customers online. Digital marketing is an ongoing process that requires consistent effort and attention.
What’s Worse For Your Business: A Terrible Website Or No Website At All?
I’ll admit it, I’m a snob. When researching new business (whether I need a service or a product) a bad website is an immediate no-go. Simultaneously, I do ALL my research online, so how would I ever give you my money if there’s no way to find you? It’s 2023 (I checked the calendar this
Rise Above the Rest: How To Outrank Your Competitors Using Google Ads
Pop quiz: How do new customers find your business? Other than word-of-mouth from your devoted clientele (you have that, right?) and any traditional advertising campaigns you’re running, chances are high that you were Googled. Nowadays, it’s absolutely essential for small businesses to rank high in Google search results to attract new customers and grow their
How Social Media Can Help You Build Customer Relationships
Years ago businesses were considered to be on the cutting edge if they embraced social media. Entrepreneurs, in particular, may not have seen the value upfront. Why spend precious time on social media platforms when the best target customers weren’t using them and the focus needed to be on building a business? Well, all that’s
How to Build Your Startup’s Brand
Few things are as critical to business success as establishing a strong brand. And yet, too many startups get it wrong or even skip startup branding entirely. Whether you’re trying to attract venture capital or just ensure that your fledgling business resonates with its audience, a strong, vibrant brand is absolutely crucial. But how do