Rise Above the Rest: How To Outrank Your Competitors Using Google Ads
Pop quiz: How do new customers find your business? Other than word-of-mouth from your devoted clientele (you have that, right?) and any traditional advertising campaigns you’re running, chances are high that you were Googled. Nowadays, it’s absolutely essential for small businesses to rank high in Google search results to attract new customers and grow their
Celebrating Women’s History Month: The Importance of Supporting Women-Owned Businesses
March is Women’s History Month, a time to honor the countless contributions and accomplishments of women throughout history. One way to celebrate Women’s History Month is to support women-owned businesses. Not only is it a way to uplift and empower women, but it also has tangible benefits for society as a whole. Here are four
10 Essential Marketing Activities for Small Business Owners: From Beginner to Advanced
As a small business owner, it can be overwhelming to know where to start when it comes to marketing your new venture. The first few months after opening your doors are crucial for establishing your brand, building awareness and attracting customers. Here are the first five marketing activities you should prioritize for your business: 1.
Don’t Wait, Update! Why Small Businesses Need to Optimize Their Google Business Profile Right Now
Stop me if you’ve heard this one… Knock, Knock. Who’s there? Nobody… because your customers couldn’t easily find you online. **Pause for uproarious laughter.** As a small business owner, you hopefully already have a website and social media presence to promote your products or services online. However, these tools alone aren’t necessarily enough to attract