Understanding The Technology Behind Your Product

Building a business is a serious feat. You may frequently feel like you are being pulled in 12 different directions, and this can be especially true when your business is built around a software product. Custom SaaS products, mobile apps and enterprise solutions all come with serious technical pieces. And, most of the time, your

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Engagement Is A Trip, Plan Wisely

As you move from the Development stage of product build into the Launch stage of the Entrepreneur Roadmap, you are going to find yourself making the sharp turn from inwardly-focused activities to rapid dives into marketing and demand generation. You’ll know you’re making this turn on your path when you find yourself caught up in

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Who, or What, is the MVP?

As an entrepreneur in our digital age, MVP is an acronym you will hear often. And, unless they’re specifically talking about you, MVP probably doesn’t stand for most valuable player. In fact, they more than likely mean minimum viable product. And by minimum viable product, they mean the product/project version you can release with the

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Who Is Your Target Customer?

To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have

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