Clear financial reporting from your accounting system is a necessity for any growing business. These reports tell you if you’re profitable, whether your marketing & sales strategies are paying off, and whether you’re spending too much in any specific area. Also, financial statements are one of the first things any lender or investor will want
In the ever-evolving world of digital marketing, trends come and go. But amidst the never-ending stream of fleeting fads and emerging technologies, email remains a constant and effective tool for increasing brand awareness and driving actionable conversions. But Freddie, it’s 2023… surely Ray Tomlinson’s 52-year-old ARPANET messaging system can’t still be the top dog in
Spring is finally here, which means it’s an egg-citing time for growth and renewal—especially for small businesses—and now is the perfect opportunity to take a fresh look at your digital marketing strategy and explore new ways to attract and engage with customers online. Digital marketing is an ongoing process that requires consistent effort and attention.
Stop me if you’ve heard this one… Knock, Knock. Who’s there? Nobody… because your customers couldn’t easily find you online. **Pause for uproarious laughter.** As a small business owner, you hopefully already have a website and social media presence to promote your products or services online. However, these tools alone aren’t necessarily enough to attract
As a small business owner, chances are you’ve been told countless times how important it is to have a business plan or a budget for your small business. Budgets are the worst! Hopefully, you don’t use one for your business. What you really need is a Profit Plan which shows how your business is going
Struggling to figure out what to put on your business social media pages? Regularly updating your social media is important to help keep your business fresh in people’s memory and on their feeds. Here are 5 fantastic ideas that will help you stay active on Facebook, Twitter, and more. 1. Share Industry News No
JumpStart’s Small Business Impact Program is a 12-week business accelerator designed to help individuals overcome the obstacles of entrepreneurship through hands-on advising and industry-specific mentoring. Over the course of the program, these entrepreneurs will work together, alongside JumpStart’s Impact Program team, to tackle key business issues with significant emphasis on financial projections and capital pitches.
Todos los años nuestra nación conmemora el Mes de la Herencia Hispana, del 15 de setiembre al 15 de octubre, celebrando las historias, cultura y contribuciones de nuestra población Hispana y sus antecesores, que vinieron desde México, España, el Caribe, Centroamérica y Sudamérica. Click here to read the blog in English Las celebraciones que se
Every year, Americans commemorate National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Mexico, Spain, the Caribbean and Central and South America. Presione aquí para leer el artículo en español National months are dedicated to bringing awareness to important or
Few things are as critical to business success as establishing a strong brand. And yet, too many startups get it wrong or even skip startup branding entirely. Whether you’re trying to attract venture capital or just ensure that your fledgling business resonates with its audience, a strong, vibrant brand is absolutely crucial. But how do
Social media has given startups and small businesses an incredible opportunity to reach and engage with their consumers directly. But understanding how to measure social media’s impact leaves many startups scratching their heads. In fact, even large companies often struggle with the fact that each new channel has its own terms and analytics platforms that
Healthy revenue begins and ends with a predictable sales pipeline. But how do you actually build that pipeline? Fortunately, technology affords businesses several highly effective options for prospecting clients and generating qualified leads. Here are a few tried and true techniques: Optimize your website for search engines Search engine optimization is a powerful and