Struggling to figure out what to put on your business social media pages? Regularly updating your social media is important to help keep your business fresh in people’s memory and on their feeds. Here are 5 fantastic ideas that will help you stay active on Facebook, Twitter, and more.
1. Share Industry News
No matter what your business is, chances are there’s some exciting news related to your field. Sharing this news will likely be of interest to your customers and may help you get more organic shares from people who want to talk about it.
Keep an eye on industry news for your field, and if you see something exciting your customers might find interesting, share it! Your followers may not be aware of new changes to laws or promotions relevant to them. Sharing this news can help.
2. Offer quick tips and advice
Showing off your knowledge is another great example of how to increase engagement with your followers. When you teach your customers how to do something, you’re establishing yourself as a professional in the industry.
If your followers find your advice useful, they’ll be more likely to share the content to help out their friends. If they find the task too difficult to do themselves, they may decide to use your services because they feel you have a solid knowledge base.
3. Ask a question
Questions invite discussion. If you have a topic you know your followers would love to talk about, consider asking them a question about it. This will help increase engagement as your followers answer the question and discuss it with others.
Questions can also be easily adapted across a wide range of social media platforms, with a photo inspiring the question for Instagram, or a simple text for Twitter. Or why not consider doing a poll on LinkedIn, Facebook, YouTube Community, in Stories, or even on TikTok! Yes, most social media platforms have a poll feature to help you launch your questions in a fun and engaging way.
4. Create a series
If you have a series of blog posts you want to get out there, consider making it a series on social media too. Let people know there will be more to the topic later, so they can keep coming back to see what happens next.
Series don’t have to be related to a blog post. They can be anything from a series of Live Streams chatting about related topics to a series of Instagram posts talking about changes in the industry. Use your imagination to create your own unique series.
5. Spotlight customers
Customers love being in the spotlight, so why not showcase what they are doing? Ask your customers how they are using your product and highlight the best ones on your feed. Spotlights are very engaging. New customers can follow to get ideas for how they might use a product, while the customer who is spotlighted might share the post featuring them.
It’s always great if you can give back to the customers who support you, and spotlights are an awesome way to do that.
Keeping your social media updated with regular updates is important. These 5 ideas are all unique ways you can keep posting without repeating the same thing over and over again. Most of all, remember to have fun and infuse your personality throughout the posts! Now go create some buzz!
This guest blog was created by Simone Cameron of Annek Marketing Group, a social media and digital marketing agency. Over the past 10 years, Simone has grown Annek Marketing Group to a team of seven skilled and professional digital marketers who offer full-scale marketing services to business owners throughout Ohio and all over the country.
Visit Simone’s website at annekgroup.com.