Why Your Startup Needs A Founder’s Agreement
Building a high-growth tech startup is a team sport that requires a variety of people with different skill sets. While most of your core team can be acquired/hired, having one or more co-founders can be very helpful, particularly in the early days of the company. It’s not uncommon to see a founding team made up
5 Tips For Conducting Your First Customer Discovery Interviews
As a business founder, that “light bulb” moment is very exhilarating. You’ve seen an opportunity to create a new or improve upon an existing process, product, platform, service or retail environment. And off the top of your head, you aren’t aware of anything else that comes close to being as awesome as what you have
How to Refine Your Pitch Deck for the Next Fund Raise
You’ve managed to come this far. You have a compelling product in the market, a good sense of who wants to buy it and how to reach them. You’ve hit some impressive milestones and decided it’s time to press hard on the accelerator and raise the next round of capital. Time to refine your pitch
4 Steps To Developing Your Financial Model
Once you have validated and sized the market for your idea, your next step will be to determine whether this will be a venture or lifestyle business. Financial models can quickly become very complicated, but all models rest on these four main pieces: Customer Acquisition Sales Mix Revenue Expenses The following steps will show you
Who Is Your Target Customer?
To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have