As the piano man once said, ♫ I’d rather laugh with the sinners than cry with the saints. The sinners are much more fun. ♫ While that sentiment might make for a great social life, it can spell death for your digital marketing efforts. The seven deadly sins listed below are common mistakes that small business
The average US family will throw away as much as $1,500 worth of perfectly edible food each year. This waste costs our economy significant sums of money, but by avoiding this needless waste, we can redirect those funds to invest in infrastructure and services to divert that material from landfills. Since 2014, Rust Belt Riders
I’ll admit it, I’m a snob. When researching new business (whether I need a service or a product) a bad website is an immediate no-go. Simultaneously, I do ALL my research online, so how would I ever give you my money if there’s no way to find you? It’s 2023 (I checked the calendar this
When DaRon Henderson was a sophomore in high school, he was approached by a friend about the possibility of playing music at an upcoming junior high dance. He owned a pair of speakers and a set of turntables, so they decided to give it a shot to see what they could pull off. They brought
Pop quiz: How do new customers find your business? Other than word-of-mouth from your devoted clientele (you have that, right?) and any traditional advertising campaigns you’re running, chances are high that you were Googled. Nowadays, it’s absolutely essential for small businesses to rank high in Google search results to attract new customers and grow their
March is Women’s History Month, a time to honor the countless contributions and accomplishments of women throughout history. One way to celebrate Women’s History Month is to support women-owned businesses. Not only is it a way to uplift and empower women, but it also has tangible benefits for society as a whole. Here are four
As a small business owner, it can be overwhelming to know where to start when it comes to marketing your new venture. The first few months after opening your doors are crucial for establishing your brand, building awareness and attracting customers. Here are the first five marketing activities you should prioritize for your business: 1.
Stop me if you’ve heard this one… Knock, Knock. Who’s there? Nobody… because your customers couldn’t easily find you online. **Pause for uproarious laughter.** As a small business owner, you hopefully already have a website and social media presence to promote your products or services online. However, these tools alone aren’t necessarily enough to attract