Three Tips For Naming Your Startup

When it comes to naming your startup, there is no formal methodology, or set of hard and fast rules to follow. This can make the process as frustrating as it is fun. Undoubtedly, giving the world a name to go along with the face of your company will be one of your most important early

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The Art Of Pivoting

In the beginning, a new venture is essentially a collection of hypothesis. Even with market research in hand, at its core, a business plan is mostly an educated guess about what customers want. As a result, the chances are extremely high that one or more aspects of your original business plan will be flawed in

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[PODCAST] Making Sense Of Small Business Certifications: How To Navigate The Certification Maze And Drive Business Growth

On Wednesday, May 18, JumpStart and the Women’s Business Center of Ohio welcomed a panel of successful business owners for a discussion about women-owned, minority and disadvantaged business certifications. The group explored the pros and cons of each certification type, and discussed how to leverage these certifications to gain additional business. This event was sponsored by the

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Marketing 101: Choosing The Right Website Content Management System

Your website isn’t just your presence on the internet. For many customers, your website is what shapes their first impression. As a result, it can go a long way in establishing (or diminishing) your credibility. Websites that are slow, unappealing, filled with poor content and unfriendly to mobile devices can sometimes be worse than no

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SlideShare: Creating An Elevator Pitch

An “elevator pitch” is a succinct and persuasive statement used to sell your business. In many cases, your elevator pitch can be the first, best and only chance to deliver your value proposition, explaining why a prospective customer would buy your product or a potential investor should fund your company. Good elevator pitches are concise, focused, genuine and delivered with

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Podcast: The Importance Of Market Research

From introducing a new product to entering a new market, a comprehensive approach to market research can help reduce the risks involved in growing your business. In the presentation below, recorded from a March 8, 2016 event, JumpStart’s Market Research Analyst, Jaclyn Sommers, leads an informative seminar on how to validate product and target market assumptions

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4 Things Startups Need To Know About Social Media Measurement

Social media has given startups and small businesses an incredible opportunity to reach and engage with their consumers directly. But understanding how to measure social media’s impact leaves many startups scratching their heads. In fact, even large companies often struggle with the fact that each new channel has its own terms and analytics platforms that

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VIDEO: Predicting The Future Part One: How To Prepare A Financial Forecast

For young businesses, financial forecasting is often an overwhelming undertaking. Learning how to build and present financial projections that attract the attention of bankers and investors without venturing into unrealistic territory can be a difficult task to master. On Wednesday, December 3, JumpStart held an evening seminar, sponsored by Charter One, aimed at conquering the

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10 Ways To Make Coworking Work

The entrepreneurial world is abuzz with the sound of coworking. Coworking spaces exist to provide entrepreneurs and freelancers with shared resources and opportunities for collaboration. At a minimum, most spaces provide shared desks, Wi-Fi, conference rooms, free coffee—you get the idea. The number of coworking spaces around the world has doubled in the last two

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