Engagement Is A Trip, Plan Wisely

As you move from the Development stage of product build into the Launch stage of the Entrepreneur Roadmap, you are going to find yourself making the sharp turn from inwardly-focused activities to rapid dives into marketing and demand generation. You’ll know you’re making this turn on your path when you find yourself caught up in

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Wireframes or Prototypes… Worth the Investment?

Imagine explaining all of Facebook’s features to someone who has never used it. How would they remember how it all worked? Even if they could remember, what if their interpretation was different than what you said? The functionality of web and mobile applications, much simpler than Facebook, gets lost in translation often. There are plenty

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Who, or What, is the MVP?

As an entrepreneur in our digital age, MVP is an acronym you will hear often. And, unless they’re specifically talking about you, MVP probably doesn’t stand for most valuable player. In fact, they more than likely mean minimum viable product. And by minimum viable product, they mean the product/project version you can release with the

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How To Build The Perfect Pitch Deck

Having an impressive pitch is a key component in raising capital. A great pitch can get an investor excited about your business and opens the door to the investors wanting to learn more and take you through a due diligence process. There are thousands of templates online that provide guidance on what slides to incorporate

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Video: The Money – Finding The Funding To Grow And Scale Your Business

In this recorded webinar, JumpStart’s Adam Salon hosts a discussion on the different types of funding available to entrepreneurs starting a business. From grants to loans to venture capital, our panel of experts discusses what financial considerations you need to think about right from the start. This webinar is part three of “Launch! presented by

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Landing Your First Customer In 4 Easy Steps

If you are following JumpStart’s Entrepreneur Roadmap methodology, you probably have a checklist where you are running down the items completed. MVP? Done. Website? Built. Pricing model? Check. Contracts? Ready to go. Customers? Not a prospect in sight. It feels that way sometimes—you spend so much time working on a product and all the things

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4 Keys To A Killer Sales & Marketing Funnel

If you’ve spent any amount of time digging into blogs or think pieces on the startup journey, you’ve no doubt run into the phrase ”sales funnel.” It’s a key part of building a company and may also be one of the most misunderstood aspects of building and launching a company. That’s not because it’s hard,

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Video: The Market – Where Big Ideas Become Viable Businesses

Businesses start with an idea, but they grow only when customers are willing to pay for their products and services. In this recorded webinar, our panel of experts discusses entering the market, including topics such as: How to identify and refine your target market How to validate your business concept How to figure out the

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Who Is Your Target Customer?

To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have

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