In my tenure working with founders, I’ve had the opportunity to watch more than my fair share of development efforts using contracted resources. For the business-oriented founder who has a strong idea but not a technical co-founder or resource in their corner, it’s a viable way to get an MVP up and in the market
So you have found a development firm you want to work with to build your product. Hopefully, you took the advice outlined in Part 1 of the series to vet candidates and obtain the right firm for your project. So now it is time to code, right? Wrong! Remember, the whole purpose of vetting candidates is to figure out who
So, it is time to hire a development firm…are you sure? You have a solid understanding of product-market fit for your target customer. You know the minimum amount of functionality you need to deliver to get them to use your product, keep using it and pay you something for it. Does that sound like you?
The term “use case” is thrown around a lot, and it is important to be clear about what it is and what it is not. A use case is a specific situation in which a product or service could potentially be used. Given people buy the same product for different reasons, use cases can vary
BOGO. Gift with purchase. Free to download. Get the first 30 days free (just enter your credit card… you won’t be charged unless you decide to continue). We’ve all received offers like this, all with varying degrees of impact. Promotions have become a way of life, setting a precedent for how we engage, buy and
A few weeks ago, I was asked to speak to a group of entrepreneurs about the key traits of successful startup founders. With the topic phrased so broadly, it would be easy to spin all over the place, trying to cover all the bases. Should I talk about this? No, what about that? But wait,
Now that you have a product in market (and it is in use) you may find yourself at a critical juncture—continued evolution of your product based on proof of product-market fit. If you’ve followed the guidance we’ve laid out over the course of our roadmap approach, you’ll have created a grounded Product Roadmap and built
Building a business is a serious feat. You may frequently feel like you are being pulled in 12 different directions, and this can be especially true when your business is built around a software product. Custom SaaS products, mobile apps and enterprise solutions all come with serious technical pieces. And, most of the time, your