How To Incorporate Use Cases In Your Product Strategy
The term “use case” is thrown around a lot, and it is important to be clear about what it is and what it is not. A use case is a specific situation in which a product or service could potentially be used. Given people buy the same product for different reasons, use cases can vary
Should I Price My Product For Value Or Adoption?
BOGO. Gift with purchase. Free to download. Get the first 30 days free (just enter your credit card… you won’t be charged unless you decide to continue). We’ve all received offers like this, all with varying degrees of impact. Promotions have become a way of life, setting a precedent for how we engage, buy and
How To Fail … Fast
A few weeks ago, I was asked to speak to a group of entrepreneurs about the key traits of successful startup founders. With the topic phrased so broadly, it would be easy to spin all over the place, trying to cover all the bases. Should I talk about this? No, what about that? But wait,
4 Keys To Incorporating Customer Feedback In Your Product Roadmap
Now that you have a product in market (and it is in use) you may find yourself at a critical juncture—continued evolution of your product based on proof of product-market fit. If you’ve followed the guidance we’ve laid out over the course of our roadmap approach, you’ll have created a grounded Product Roadmap and built
Understanding The Technology Behind Your Product
Building a business is a serious feat. You may frequently feel like you are being pulled in 12 different directions, and this can be especially true when your business is built around a software product. Custom SaaS products, mobile apps and enterprise solutions all come with serious technical pieces. And, most of the time, your