Recastio offers a simple and secure solution for businesses who want to use in-house digital display advertising to engage viewers but are conscious of network security. Founder Glenn Werstler is a Canton native who was first introduced to computer technology when serving in the U.S Air Force. He has been a web developer and digital innovator for more than two decades.
What inspired you to create your business?
I was at the Akron-Canton Airport and I saw these big billboards inside on a gigantic TV. I thought that small businesses could also use that technology, so I began looking for it and couldn’t find it. So, I decided to start Recastio so that I could help market small businesses to their clients.
What separates Recastio from the competition?
The ease of use. You can go to Walmart or Target and get an Amazon Fire Stick, and that’s what our platform is built on. You can then go on the website at recastio.com, get a subscription code and have your TV set up as a digital display in a matter of a half-hour. As long as it takes you to get to Walmart and back, really.
What advice would you offer other entrepreneurs who need help and are considering reaching out?
One of the things that I would say is, as an entrepreneur, you don’t really think about the back end – about the financials, and the market strategies, and the market segments so much. You’re thinking about the product and how to take this product and really grow. So what JumpStart has done is really go from the very beginning to get the marketing plan, the market segmentation and the financial portion done.
What is one of the most important thing that Canton offers entrepreneurs?
The location of JumpStart. It’s centrally located. It’s right off of route 30 and 77, right downtown. It’s really a busy place and everybody really knows where it’s at. So that’s one of the benefits. The other benefit is, if I’m located in downtown Canton, I could easily get to Akron or Cleveland, or even Columbus or Pittsburgh. It’s all right here, right in the middle of all three.
What are your future plans for your business?
Of course we would all like to have more customers, but specifically, I would like to gain customers that have multiple locations. Say, you’re a tire shop, and you have five locations. You could actually control your TVs or your screens from one central location.