3 Tips For Pitching Potential Customers
One of the most common mistakes entrepreneurs make when presenting for the first time is placing the focus on themselves rather than on their prospective customer’s needs. In these situations, entrepreneurs typically do an excellent job of explaining their product or service, but they fall short when it comes to truly connecting with their audience.
Accelerate success by promoting open exchange of ideas
Last summer, I attended the Greater Cleveland Partnership’s annual Diversity Professionals Conference, where I had the opportunity to participate in a series of interactive sessions that put a spotlight on how cultural orientations shape an individual’s perception of the world and how these orientations can play out in a workplace setting. One of my key
Meet Our Core City: Cleveland Impact Program’s Spring 2019 Cohort
We are excited to welcome the seventh cohort to our Core City: Cleveland Impact Program! This 12-week business assistance program is designed to drive economic impact in the city of Cleveland by helping individuals overcome obstacles to entrepreneurship through hands-on advising and industry-specific mentoring. Over the next three months, these women (yes, cohort seven is
JumpStart Celebrates Black History Month
Each February, the U.S. celebrates Black History Month, highlighting the rich heritage, extraordinary achievements and unique culture of African Americans throughout our nation’s history. The precursor to Black History Month began in 1926, when noted historian and journalist Dr. Carter G. Woodson launched “Negro History Week” in an effort to bring African American history front and
JumpStart Talks Blockland On The Sound Of Ideas
The Blockland Solutions Conference was a resounding success, attracting more than 1700 people to Cleveland to learn more about the future of blockchain technology and how Cleveland can play a critical role in that future. Coming out of the conference, the community is already asking “what’s next for Blockland?”—the grassroots community initiative that organized the
Consult 2 Code Takes Home The $10,000 Prize At Core City: Cleveland Fall Entrepreneur Showcase
On Wednesday, December 5, Core City: Cleveland Impact Program participant Angel Washington delivered the winning pitch for her business, Consult 2 Code, during the program’s culminating entrepreneur showcase—taking home the top prize of $10,000 to grow her business. Inspired to start her own company after working for years in the medical coding and billing field, Angel
Five Questions With Jose Melendez, Executive Chef Of Melendez Catering Services, LLC
Melendez Catering Services was founded by the Melendez brothers, Omar and Jose, in 2010. Over the past eight years, Chef Jose has expanded his menu to feature more elaborate Caribbean-style modern cuisine by taking American classic dishes and reinventing them with a Latin touch. Jose is also a part of JumpStart’s Core City: Cleveland Impact Program, an
Five Questions with Immaculate Cleaning Co. Founder, James Barnes
Founded in 2011, Immaculate Cleaning offers premier janitorial cleaning services designed for commercial buildings, government facilities, healthcare facilities, places of worship, schools and universities, retail locations and sports and entertainment venues. The company specializes in day porter services, general daily cleaning, floor and upholstery care, post-construction clean-up and event setup and takedown and takes pride
Five Questions with Consult 2 Code, LLC Founder, Angel Washington
Consult 2 Code (C2C) provides fast and accurate medical billing, coding and practice management services to healthcare providers of all sizes, including hospitals, clinics, home health agencies and health departments. Angel Washington, who has more than two decades of experience in medical billing, coding and credentialing, founded C2C in 2008 to help her clients increase
Five Questions with Mustard Seed Development Owner, Daryl Anderson
Founded in 2011, Mustard Seed Development is a community-based business that specializes in real estate development/construction on the near West Side of Cleveland. The company renovates quality, affordable housing for low income, refugee and immigrant families and also hires and trains refugees and immigrants in construction skills, empowering them to start their own businesses and/or
Five Questions With Faithful Homes, LLC Founders, Karla & Carl Miller
Nearly two decades ago, Faithful Homes began by providing care for adults with developmental and intellectual disabilities in need of respite care. Since then, the company has grown and now provides residential and homemaker personal care for these individuals, in addition to non-medical transportation and travel services, helping them become more involved in activities they
5 Building Blocks Of A Great Brand
Put simply, a brand is your identity— it’s the impression consumers have or the emotions they feel when hearing or seeing your product or company name. It’s more than your logo, more than your messaging and more than your product experience—rather, it’s the sum of all the interactions an individual has with your company, each