SlideShare: Creating An Elevator Pitch
An “elevator pitch” is a succinct and persuasive statement used to sell your business. In many cases, your elevator pitch can be the first, best and only chance to deliver your value proposition, explaining why a prospective customer would buy your product or a potential investor should fund your company. Good elevator pitches are concise, focused, genuine and delivered with
Five Questions With Eduwear Co-Founder Nikki Mace
The most successful entrepreneurs are problem solvers. Sisters Nikki Mace and Michele Porter founded their educational apparel startup, Eduwear, because they needed to ensure the children in their lives were well-prepared for their first day of school. The duo is part of JumpStart’s Core City: Cleveland Impact program, an intensive business assistance program designed to
Podcast: The Importance Of Market Research
From introducing a new product to entering a new market, a comprehensive approach to market research can help reduce the risks involved in growing your business. In the presentation below, recorded from a March 8, 2016 event, JumpStart’s Market Research Analyst, Jaclyn Sommers, leads an informative seminar on how to validate product and target market assumptions
Marketing 101: Creating A Strong Content Strategy In Three Easy Steps
Growing businesses need a lot of content. Sell sheets, fact sheets and press releases; pitch decks, website copy and social media messages—not to mention more advanced content like blog posts and email newsletters. It takes a lot of work, which is why content strategy can often seem so overwhelming to entrepreneurs and small business owners.
Stop Fighting To Attract New Businesses And Start Helping The Ones You Already Have
Economic developers have long used tax incentives to attract companies to their communities. By some estimates, 95% of U.S. municipalities use these incentives in one form or another, spending upwards of $50-80 billion annually. At that same time, mounting evidence seems to be showing these tax incentives produce only marginal results, leading to a growing