Podcast: The Importance Of Market Research

From introducing a new product to entering a new market, a comprehensive approach to market research can help reduce the risks involved in growing your business.

In the presentation below, recorded from a March 8, 2016 event, JumpStart’s Market Research Analyst, Jaclyn Sommers, leads an informative seminar on how to validate product and target market assumptions across varied industries and technologies, as well as the importance of market research for startups and small businesses.

Sponsored by Goldman Sachs 10,000 Small Businesses initiative in partnership with Cuyahoga Community College.