A company’s brand promise is critically important – it provides clients and prospects with the answer to “why buy from you.”

Learn how to create a value proposition and a brand promise that both sell in the marketplace and get your team excited and aligned internally. Come learn all of this in just two hours from Todd Thompson of Brighton Avenue:

  • The importance of a good value proposition and brand promise and the difference between the two
  • How brands work in the marketplace
  • The components of a brand promise
  • Measuring the effectiveness of a brand promise
  • The process to create an effective value proposition and brand promise
  • Implementing your brand promise

Webinar attendees will leave with an understanding of:

  • How to create an effective value proposition and brand promise
  • How to implement your brand promise – internally and externally
  • How to optimize your value proposition and brand promise over time

Webinars are open to all JumpStart clients, partners, and community businesses.

April
03
Apr 3, 2024 5:30 pm - 7:30 pm EST

Small Business Access to Capital

Presented by: Economic & Community Development Institute
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April
17
Apr 17, 2024 5:30 pm - 7:30 pm EST

The Power of Personal Credit

Presented by: Economic & Community Development Institute
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April
17
Apr 17, 2024 12:00 pm - 2:00 pm EST

Cybersecurity Unveiled: Navigating the Myths and Realities for Small Businesses

Presented by: JumpStart
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April
24
Apr 24, 2024 8:00 am - 5:00 pm EST

Free Coworking Wednesday

Presented by: Bounce Innovation Hub
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April
25
Apr 25, 2024 2:00 pm - 3:00 pm EST

Deep Dive into AI: ChatGPT

Presented by: Hudson Library & Historical Society
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April
25
Apr 25, 2024 10:00 am - 11:00 am EST

Caffeinated Ideas at Braintree

Presented by: Braintree
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May
04
May 4, 2024 11:00 am - 2:00 pm EST

Small Biz Block Party

Presented by: Women's Business Center of Northern Ohio
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May
07
May 7, 2024 5:00 pm - 8:30 pm EST

Cleveland Impact Program’s 20th Small Business Showcase

Presented by: JumpStart
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May
08
May 8, 2024 12:00 pm - 2:00 pm EST

Webinar: The Art of Self-Promotion & Marketing Yourself to a Global Audience

Presented by: JumpStart
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May
15
May 15, 2024 11:30 am - 12:30 pm EST

Webinar: The State of AI

Presented by: JumpStart
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May
18
May 18, 2024 10:00 am - 1:30 pm EST

Small Business Resource Fair

Presented by: Economic & Community Development Institute
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June
12
Jun 12, 2024 12:00 pm - 2:00 pm EST

Webinar: People, Process, Tools: Clarifying Your Talent Strategy

Presented by: JumpStart
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