A company’s brand promise is critically important – it provides clients and prospects with the answer to “why buy from you.”

Learn how to create a value proposition and a brand promise that both sell in the marketplace and get your team excited and aligned internally. Come learn all of this in just two hours from Todd Thompson of Brighton Avenue:

  • The importance of a good value proposition and brand promise and the difference between the two
  • How brands work in the marketplace
  • The components of a brand promise
  • Measuring the effectiveness of a brand promise
  • The process to create an effective value proposition and brand promise
  • Implementing your brand promise

Webinar attendees will leave with an understanding of:

  • How to create an effective value proposition and brand promise
  • How to implement your brand promise – internally and externally
  • How to optimize your value proposition and brand promise over time

Webinars are open to all JumpStart clients, partners, and community businesses.

February
28
Feb 28, 2024 9:15 am - 10:45 am EST

SAFEGUARDING CREATIVITY: A CRASH COURSE IN INTELLECTUAL PROPERTY LAW

Presented by: Braintree Business Development Center
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March
14
Mar 14, 2024 5:00 pm - 8:00 pm EST

Conversando Con La Comunidad: Mes Internacional De La Mujer

Presented by: JumpStart
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March
20
Mar 20, 2024 12:00 pm - 2:00 pm EST

Webinar: Maximize Revenue with Written Content

Presented by: JumpStart & LiPav Consulting
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April
17
Apr 17, 2024 12:00 pm - 2:00 pm EST

Cybersecurity Unveiled: Navigating the Myths and Realities for Small Businesses

Presented by: JumpStart
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April
25
Apr 25, 2024 10:00 am - 11:00 am EST

Caffeinated Ideas at Braintree

Presented by: Braintree
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May
15
May 15, 2024 11:30 am - 12:30 pm EST

Webinar: The State of AI

Presented by: JumpStart
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July
25
Jul 25, 2024 10:00 am - 11:00 am EST

CAFFEINATED IDEAS at BRAINTREE

Presented by: Braintree Business Development Center
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