Join us for an insightful webinar in collaboration with Dave Lupyan of Lupyan & Associates, focused on the strategies for expanding your business into adjacent markets.

Gain valuable insights from both large and small company perspectives as we explore:

  • The benefits of considering an adjacent market strategy for growth.
  • Key considerations when planning a move into an adjacent market.
  • Applying the “Hedgehog and Flywheel Model” for effective market expansion.
  • A compelling case study on how Pennzoil successfully grew Rain-X™ through an adjacent strategy.

By attending this webinar, you’ll discover:

  • Whether an adjacency strategy is right for your business and how to implement it.
  • Ways to minimize risks when executing an adjacency plan.
  • How to harness your core strengths as platforms for growth.
  • Real-world examples of companies that have successfully leveraged adjacencies to achieve growth.

Don’t miss this opportunity to learn practical approaches and gain actionable insights that can propel your business forward.

JumpStart Webinars are open to all JumpStart clients, partners, and community businesses. Registration is required to receive the webinar link

July
23
Jul 23, 2024 2:00 pm - 3:00 pm EST

DAF STTR Open Topic: A Great Opportunity for Technology Entrepreneurs

Presented by: APEX
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24
Jul 24, 2024 12:00 pm - 2:00 pm EST

The Mistakes We Make: Common Legal Missteps of Tech Startups

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July
25
Jul 25, 2024 10:00 am - 11:00 am EST

CAFFEINATED IDEAS at BRAINTREE

Presented by: Braintree Business Development Center
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August
07
Aug 7, 2024 11:30 am - 12:30 pm EST

The State of AI – August 2024

Presented by: JumpStart
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August
21
Aug 21, 2024 12:00 pm - 2:00 pm EST

Webinar: Low-Hanging Fruit: Expanding into Related Markets

Presented by: JumpStart
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25
Sep 25, 2024 12:00 pm - 2:00 pm EST

Webinar: Six Steps to Sales Success

Presented by: JumpStart
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October
24
Oct 24, 2024 10:00 am - 11:00 am EST

Caffeinated Ideas at Braintree

Presented by: Braintree
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