Technology providers in any industry must remember that deploying a technology itself is a measurement of progress, but not a measurement of success. True success comes only when we transform a core business process or human experience, better enabling busy people to accomplish their goals or do their jobs through the use of our offerings.

In this session, David Fishbach will cover how to design for, pursue, and support post-deployment operational success with your game-changing technology solution.

David Fishbach has held engineering, manufacturing, services, sales, support, customer success, and executive roles in large multinational powerhouses such as Dow and Oracle, and breakneck-growth startups such as Phase Forward and Veeva Systems. He has held P/L responsibility, been through two IPOs, sat on both sides of the acquisition and integration table several times, and led large, global teams responsible for more than $130MM in annual revenue. With a track record of developing strategic plans or initiatives, and then building the international teams, systems, and processes to implement them, David now helps successful or promising start-ups, technology providers, and technology consumers plan for technology adoption, tune and scale their operations, enter new markets, and generally navigate through daunting and exciting periods of growth and change.