Every time your business (or your employees) comes into contact with someone, you make an impact on that person. These “impact points” create impressions that can help – or hurt – your brand. But here is the kicker…most of these impacts are made on a subconscious level from your customers.  So unless you look at the customer experience you are delivering through your customers’ eyes, you may never see it.

This interactive customer experience webinar takes a deep dive into how these “impact points” affect the way people see your company. Bob Pacanovsky strives to help companies to deliver a “Black Tie Experience” for every customer and prospect.  And it starts with your “impact points”. Do they create loyal, raving fans or turn potential customers away? Do your clients want to continue to buy from you?  Bob can answer these questions and more to ensure that your “impact points” send the right message.

Learning Objectives:

  • What impact points are and why they are important
  • To create the ‘Impact Point Wheel’ to be able to understand how to start designing and creating the customer experience.
  • How your impact points can affect your company brand
  • The most overlooked impact point and why it can make the biggest “impact”.
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