Your website should be the hub of all your marketing efforts…is yours a 24/7 lead generating machine or an out-of-date embarrassment?
With years of digital marketing experience, the web gurus at Kiwi Creative—a Cleveland-based marketing studio for B2B software and technology companies—have seen the good, bad and downright ugly of all things website-related. Join Kiwi Creative’s Jen and Patrick as they share their top 10 picks for things NOT to do when redoing your company’s website.
You’ll leave with a succinct list of tips and resources to help you build an awesome website, all while being entertained by some real-life (but anonymous!) website horror stories.
Jen Lombardi, Founder, Kiwi Creative & Goldman Sachs Alum
As a small business owner (and founder!), Jen splits her time between being a creative director, marketing strategist, business visionary, HR manager and bookkeeper. And she loves every minute it. (Who knew creative people could learn to appreciate Quickbooks?)
Jen is a 2005 graduate of the prestigious S.I. Newhouse School of Public Communications at Syracuse University and has worked as the lead designer on big-name accounts like Verizon Wireless, Hyatt, Starbucks and Ocean Spray in her past life at advertising agencies around Cleveland. In addition to collecting quite a few accolades for her own work, she’s also been a two-time judge of the Webby Awards and a repeat speaker at several conferences, including HOW Design Live.
Patrick Zangardi, Digital Marketing Director & Pizza Party Pro
As the Digital Marketing Director, Patrick focuses on creating and executing integrated marketing strategies for their amazing clients—whether that’s building a powerful website and leveraging it for long term success, creating an inbound marketing campaign or developing a brand strategy.
He’s a “digital native,” but is seldom seen without a notebook (and coffee) in hand—old habits die hard. Equal parts brand and marketing strategist, sales professional and pizza expert (eating it, not making it), Patrick is a tech-obsessed marketing pro who is constantly thinking of big-picture ideas and tactical ways to implement them. His philosophy on pizza is simple—no piece left behind.
This event is sponsored by Goldman Sachs 10,000 Small Businesses.