Join Joe Pulizzi, founder of the Content Marketing Institute, as he discusses his new book Content, Inc. In Content, Inc. Pulizzi lays out a radical new six-step business building process that involves creating content, developing an audience, and then creating a product to meet that audience’s needs.

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. If you ever see Joe in person, he’ll be wearing orange.