The State of AI – August 2024

Learn how to tap into your target customers’ decision-making process so your business is top of mind and you secure that sale.

Marketing is all about getting your customer to buy your product or service. A Marketing Plan will be an internal document that defines your customer journey and how your business solves their problems or fulfills their needs. In this workshop, Leslie Kulis of SCORE Columbus will cover:

• Why marketing is crucial to success
• How to define business goals
• Identifying target audiences
• Tips on attracting target customers
• Identifying the problems companies solve for their customers

Each attendee will get a free interactive worksheet to build their marketing strategy!