Businesses start with an idea, but they grow only when customers are willing to pay for their products and services. In this recorded webinar, our panel of experts discusses entering the market, including topics such as:

• How to identify and refine your target market
• How to validate your business concept
• How to figure out the cost to enter and other important financial projections

This webinar is part two of “Launch! presented by ProMedica Innovations and JumpStart,” a three-part series focused on how to take an idea to market.