The Akron startup has grown rapidly, and their powerful predictive software has earned them recognition from Facebook.
Effective advertisers succeed by getting their message in front of the right audience in the right place at the right time—whether it’s a billboard along a busy highway, a commercial during the Super Bowl or a sign on a park bench. As internet use continues to grow year over year, so too has the importance of digital advertising for brands. CompanionLabs in Akron is building software to help companies spend wisely and maximize the impact of their digital marketing efforts.
“Companies are recognizing the value of advertising on Facebook, Google and Amazon, but the problem is that there are a lot of unknowns,” said Brian Deagan, founder and CEO of CompanionLabs. “Smaller companies don’t have the resources to compete with bigger companies who have analytics specialists and data scientists, so you end up doing a lot of guessing with your ads. That’s not very effective, so we built tools to help advertisers avoid the guesswork and get tangible results.”
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