Five Questions with Covesa Gragg of Covesa Kelly Events

Covesa Kelly Events is a Cleveland-based premier event planning and design company with a passion for weddings. The company specializes in five-star customer service, delivering love, trust, respect and a little bit of magic to each client.

The company has been featured in Essence, The Knot and Today’s Bride for its exceptional professionalism, attention to detail and memorable events.

We recently sat down with Covesa to talk about how she got her business started and her experiences in the Impact Program.


What inspired you to create your business?

When I got married 10 years ago, I was a little disappointed in the services that I received compared to the amount of money that I spent. I felt like there was a gap between the small business owner and the business professional when planning a wedding, and I felt that I could fill that gap.


What do you think separates you from your competition?

We approach the wedding planning process as a business. We have a definite process that we have put in place so that our clients can feel at ease and know what’s coming next in their planning process. We prepare the customers for what’s coming, what they should expect and what we expect from them.


What has surprised you about the Core City: Cleveland Impact Program?

My advisors are amazing. I’ve been paired with advisors who are not in my field, but have experience from various walks of business.

Another surprise is my actual cohort—no one in my cohort is in the same business. It’s fantastic because it allows us to see the areas where we still struggle, and it allows us to see different perspectives and opportunities where we might be able to grow our businesses.


What advice would you offer other entrepreneurs who need help and are considering reaching out?

What’s funny is that I’ve already told two other businesses about the program. One is a close friend, and I just simply told them, “you don’t know what you don’t know. Go to the program, put the time in, put the effort in and watch the magic that will change your business.”


What are your future plans for your business?

I’m hoping to scale my business to a national level so that future couples, brides and grooms, across the country can consistently experience the level of customer service that we offer our clients here in Cleveland.


Learn more about Covesa Kelly Events at Then, come watch Covesa pitch her business live on May 15 for a chance to win up to $10,000 at the Core City: Cleveland Entrepreneur Showcase.