The strength of a successful business lies in the clarity of its foundation. Understanding, identifying and then articulating what the business stands for and what it is trying to achieve not only attracts customers, but it helps guide the business leaders’ decisions.

The starting point in building this foundation is to create the purpose, mission and vision for your business. These will be the building blocks upon which all other strategies and tactics will rest.

After attending this session are you will be able to identify and articulate the following:

Purpose: The underlying reason your organization exists.
Values: The moral compass that govern the culture of your organization.
Mission: Specifically how you achieve or carry out your purpose?
Vision: If your business and career were perfect five years from today, what would it look like?

Join Stacie Riffert for this hands-on workshop where we will define and refine the purpose, values, mission and vision for your business.

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Meet Your Certified FocalPoint Business Coach

Stacie Riffert

Stacie is a certified FocalPoint business coach and the owner of Empowered Leadership, LLC. Stacie empowers high-performing small business owners to maximize their productivity and profitability by working together to create the culture, structure and process that are right for their business and values.

Prior to starting her coaching practice, Stacie spent 19 years with PepsiCo where she held a variety of roles, there including General Manger and Director of Sales.

Stacie is a member of the Aurora & Streetsboro Chambers of Commerce, the Red Key Network and Women In Networking. She volunteers as a coach with Girls on the Run and is a board member for the Warrensville Heights Area YMCA. A native of Boston, she currently resides in Aurora, OH with her husband and two young daughters.

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