Let’s face it—the human attention span is shrinking and we are creating more content online than ever before. Those are big challenges for today’s marketers. With more channels to work in, more mediums, more stories to tell, and everyone’s time at a premium cost, marketers must know how to win the attention and context games. If you’re trying to connect to your audience in the wrong context, it doesn’t matter how good your content is.

If you fully understand context and tactics but don’t know how to produce good, valuable content, that won’t work either. In this first session of a two-part series, this session aims to help you understand strategically and tactically how to win the attention and context games in today’s digital landscape.

Objectives:

• The shift in communication and how we do business
• How to utilize targeting within social advertising platforms
• How to “DJ” your content
• How to listen to and engage with your community
• How to get creative with emails

This session will be led by Sam Brenner, VP of Marketing at BoxCast, one of Cleveland’s most exciting tech companies.

He is responsible for managing BoxCast’s global marketing strategy. In just under three years, Sam has built a content marketing machine from scratch that continues to drive results and extend the global reach of the company’s brand.

This is part 1 of a 2 part series. Click here to learn more about part 2. Register for part 1 and part 2 and save $10. Email [email protected] to take advantage of this deal.