This two-session course focuses on the essential knowledge and skills fundraisers need to develop effective social media campaigns to drive in donations, raise awareness for your causes, and increase event attendance. Participants will learn key strategies that effectively drive in donations and event attendance, and they’ll walk through key components of Facebook’s tools. They will learn how to leverage social media tools for maximized impact.

Participants will be encouraged to think about social media strategically, communicate their organizational mission clearly, and post content relevant to their target audience. They will also learn how to run Facebook Ads that drive in donations, event attendance, and meet other financial organizational goals.

The two sessions include hands-on projects, walkthroughs, lectures, and more. Participants are asked to bring their own laptops to follow along and produce materials during the course.

Course at-a-glance:

Session 1- Friday, April 27th, 9am-12pm: Participants develop a customer avatar, organizational pillars, and a custom framework for social media. They learn how to strategically develop organic content and plan effective social media posts for their target audience. They learn how to use organic social media tools and schedule a week of strategic posts to help meet organizational goals.

Session 2- Friday, May 4th, 9am-12pm: Participants gain familiarity with Facebook Ads and Facebook Ads Manager. They learn how to use Audience Insights, develop target audiences, develop ad budgets, and they walk through setting up ads to drive in donations, event attendance, and more in coordination with budget and audience strategies. **Optional 12-1pm office hours are available!

You Will:

• Develop a customer avatar and gain a deep understanding of your target audience
• Know how to develop organic and paid content that clearly communicates your brand’s mission
• Know how to amplify blog and video content for increased traffic
• Know to use Facebook tools to drive in fundraising
• Know how to use social media tools to raise awareness for your cause
• Know how to activate supporters on social media
• Know how to drive in attendees to your fundraising events

Intended Audiences:

• Individuals who are in charge of social media marketing for their organization
• Consultants who want to expand their social media knowledge in a hands-on environment
• Individuals who want to make a career change to social media marketing
• HR specialists who hire social media managers
• CEOs who hire social media managers and want to learn more about marketing their nonprofit
• Individuals who need to communicate with social media managers
• Marketing professionals who want to learn strategic social media