The characteristics of a brand, brand essentials and developing your brand strategy.

This workshop will cover characteristics of a brand, brand essentials and developing your brand strategy. Attendees will receive a free brand assessment.

Overview

  • Introductions
  • Difference between marketing and branding
  • What is branding? (definition and history)
  • Why does every business need a brand?
  • Brand essentials (brand style guide, brand story, brand experience)
  • Where to start with building your brand (defining your market position and target audience)
  • Q&A
  • Free Brand Assessment

Rhonda is the Editorial Creative Director at Rhonda Crowder and Associates. RCA is a creative services agency with over 50 years of combined expertise in B2B and B2C content development for traditional and new media, publishing and corporate communications.

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Sep 29, 2022 10:00 am - 11:00 am EST

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Oct 6, 2022 5:00 pm - 8:00 pm EST

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Oct 11, 2022 5:30 pm - 8:00 pm EST

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Oct 13, 2022 11:00 am - 12:00 pm EST

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Oct 19, 2022 12:00 pm - 1:00 pm EST

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Nov 10, 2022 12:00 pm - 1:00 pm EST

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Nov 10, 2022 9:00 am - 10:00 am EST

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