For the vast majority of businesses, a strong online presence is no longer a luxury—it’s a necessity. In this three-part session, we’ll cover the basics of building a digital identity and offer you concrete action steps to help your business stand out in the digital world.
Part I: There’s no place like your homepage
There are many options when establishing a homepage. Do you need a full website or will a simple landing work better? In part one we’ll examine what is essential, what’s simply nice to have and the tools and resources available to help you get started.
Part II: Social media rundown
Get a review of the most popular social channels and find out to how to make them work for your business. Learn the basics of putting together a social strategy and the tools that can help you manage your content.
Part III: The basics of digital advertising
Learn the various methods for advertising your business online, including: SEO, Google AdWords, and paid social ads. Find out how to best utilize your marketing budget dollars.
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