The tech sales game has changed dramatically in recent years. Today, 90% of buyers won’t respond to cold calls, so consultative sales are a necessity. The line between inside and outside sales is blurring. New automation technology can be your friend, but can quickly turn into a self-made enemy. With all of these changes, salespeople in tech need to evolve…or go extinct.

At the next TechConnect event, Business Development and Marketing expert Jeff Pugel will be reviewing the different sales channels and tactics tech companies can use in today’s market to acquire new customers. You’ll leave with new ideas on how to deploy your sales strategy and specific tools your sales team can use to make selling easier and more effective.

ABOUT THE SPEAKER
Jeff Pugel is the Chief Executive Officer and Founder of Ignition. At Ignition, they help agencies, small businesses and consultants get appointments with qualified leads by standing out from the competition and building trust over the sales cycle.