It is critically important to have a robust commercialization strategy in order to develop and sell a new medical device or diagnostic product to hospitals. In this session, experienced industry professionals and specialized consultants will discuss the critical elements that need to be addressed, including the importance of claims to support regulatory requirements and marketing and sales objectives.

This session includes:

Commercialization Planning for Medical Products: Gain insights into the unique requirements when developing commercialization plans for medical products.
Developing a Robust Claims Strategy: Understand the importance of developing a claims strategy that addresses multiple stakeholders including regulatory, providers, patients and payers and provides an input for product development planning.
Effective Branding and Marketing Strategies: Learn about developing personae and the marketing channels to effectively target hospitals and healthcare providers.
Sales Organization Strategies: Understand what factors you need to consider when designing and building your sales organization.
Panel Discussion: Putting it all together to attract investment and human capital and drive commercial success of your products.

Funding for this event was provided by the State of Ohio, Ohio Development Services Agency, and the Ohio Thomas Edison Program.  As such, this event is FREE; registration is required. 

September
28
Sep 28, 2022 12:00 pm - 1:00 pm EST

Marketing Plan 101

Presented by: Braintree Business Development Center
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September
28
Sep 28, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: September Small Business Pitch Competition

Presented by: JumpStart
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September
29
Sep 29, 2022 10:00 am - 11:00 am EST

Caffeinated Ideas

Presented by: Braintree Business Development Center
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October
06
Oct 6, 2022 5:00 pm - 8:00 pm EST

Youngstown Business Incubator: Shark Tank

Presented by: Youngstown Business Incubator
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October
11
Oct 11, 2022 5:30 pm - 8:00 pm EST

1st & Tech: Startup Networking Mixer

Presented by: JumpStart
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October
13
Oct 13, 2022 11:00 am - 12:00 pm EST

Ask the Legal Expert: Laws about Trade Secrets

Presented by: Braintree
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October
19
Oct 19, 2022 12:00 pm - 1:00 pm EST

Marketing “Must-Do’s”

Presented by: Braintree Business Development Center
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October
26
Oct 26, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: Small Business Pitch Finale

Presented by: JumpStart
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October
27
Oct 27 - 28, 2022 EST

FutureLAND

Presented by: FutureLAND
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October
27
Oct 27, 2022 8:00 am - 1:00 pm EST

Promise Partners Entrepreneurship Through Acquisition Symposium

Presented by: Promise Partners
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November
10
Nov 10, 2022 12:00 pm - 1:00 pm EST

Website 101

Presented by: Braintree Business Development Center
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November
10
Nov 10, 2022 9:00 am - 10:00 am EST

Innovation Fund Info Session

Presented by: Innovation Fund
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