This 4-week series combines the impact of an intensive business development and management series with the personalized attention and detail of one-on-one business counseling sessions to meet the needs of neighborhood-based retail businesses.

The retail industry is nothing short of a rollercoaster ride, but with the right planning you can be prepared to make educated decisions to remain competitive and profitable. While the core of a retail based business does not change much from location to location, the neighborhood you open your business in does affect what you sell and how you sell it.

This training series presented by Northeast Shores Development Corporation and the Hispanic Business Center gives you the tools and expert knowledge needed to open or expand your business in the greater Collinwood community.

Session 3: Marketing

During this session we will cover:

• Creating your customer profile
• Niche and value proposition
• Retail marketing and strategies
• Your online presence
• Branding

All trainings are free to all startup and current businesses, but registration is required.

For registration and additional information, call Jason Estremera at the Hispanic Business Center at 216-281-4422.