Many startups have difficulty knowing for sure if their business idea really meets the needs of their target customer. But a carefully planned market validation effort can provide some valuable insight. In this seminar, Jackie Sommers, Marketing Research Analyst for JumpStart, will guide entrepreneurs through this discovery process and help them answer several key questions.

• What problems are you solving for your customers?
• How are your customers currently solving these problems?
• What makes your solution unique?

This interactive session will focus on early-stage market research from an entrepreneur’s perspective. Topics will include the basics of a value proposition, how to quickly develop a plan for testing, and why it’s so important to get this right. Worksheets provided.

For more information contact Bob Cohen of Braintree at 419 610-5924 or [email protected]