For organizations that are constrained in their commercialization efforts by an insufficient understanding of their markets, competitors, and customer preferences, the Market Opportunity Assessment (MOA) training provides a straight forward and flexible approach to addressing these needs.

•  Voice of the Customer (VOC) Research: VOC focuses on the same areas as In-House Research, but pursues primary information and insight through face-to-face interviews with customers and competitors. In many cases, this type of research is the best – and only – way to get actionable intelligence about customer priorities and motivations.

Funded and sponsored by the Small Business Administration and conducted by Bush Consulting and Team NEO, the Market Opportunity Assessment training is free to small and medium-sized emerging technology companies (preference given to Flexible Electronics and Advanced Energy companies).

If you, or someone within your organization, would like to participate, please e-mail Heidi Longaberger at [email protected] with contact information (name, email, telephone number) of those who will attend.