Peter Drucker said, “The aim of Product Management is to know and understand the customer so well that the product or service fits him (or her) and sells itself.” Don’t have a Product Manager on staff? Don’t worry – this is the session for you. This upbeat, motivational presentation will offer actionable steps and tools for creating and marketing products that sell themselves.

In this session you will learn how to…
1. Zero in on the target market for your product.
2. Identify Buyer and User requirements.
3. Define your MVP.
4. Build your pipeline while building your product.
5. Market your product without breaking the bank.

Lunch is included in your ticket price.

Speaker Bio: Sharon Fay is an expert in Product Management and Marketing, practicing in B2B technology companies as large as Rockwell and Oracle to as small as startups. Focus areas include SaaS, on-premise, embedded, and mobile. Fay is currently a Principal in KolliFAY Interactive, a firm offering Software Architecture, Development, and Product Management for emerging technology companies.

Visit http://startmart.us/parking-directions/ for directions and parking options.

December
07
Dec 7, 2022 5:00 pm - 9:00 pm EST

Cleveland Small Business Impact Program Showcase

Presented by: JumpStart, In Partnership With The Cleveland Browns
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December
08
Dec 8, 2022 6:00 pm - 9:00 pm EST

Toledo Winter Holiday Tech Mixer

Presented by: JumpStart
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December
09
Dec 9, 2022 6:00 pm EST

Holiday Mixer with JumpStart & Young Latino Network

Presented by: JumpStart
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December
14
Dec 14, 2022 5:00 pm - 8:30 pm EST

Northwest Ohio Small Business Impact Program Showcase

Presented by: JumpStart
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February
07
Feb 7 - 8, 2023 EST

3 Rivers Venture Fair

Presented by: 3 Rivers Venture Fair
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