How will your idea create value for customers? Surprisingly, innovators often struggle to give a clear answer to such a fundamental question. Yet, understanding the logic of value creation – what’s often called a value proposition – can separate ideas that soar from those that stumble. Far beyond a marketing pitch, a sound value proposition should addresses universal questions that anchor any new venture.

Using simple tools and techniques, this class will help innovators quickly articulate the four essential questions at the root of customer value creation. What’s more, speakers will explain how to use this foundation to illuminate your critical assumptions and chart a deliberate, efficient validation plan.

Taught by:
Brandon R. Cornuke
Vice President of Startup Services
MAGNET: Manufacturing Advocacy and Growth Network
MAGNET Incubation Center

*This class may be canceled if it does not reach it’s minimum required amount