How will your idea create value for customers? Surprisingly, innovators often struggle to give a clear answer to such a fundamental question. Yet, understanding the logic of value creation – what’s often called a value proposition – can separate ideas that soar from those that stumble. Far beyond a marketing pitch, a sound value proposition should addresses universal questions that anchor any new venture.

Using simple tools and techniques, this class will help innovators quickly articulate the four essential questions at the root of customer value creation. What’s more, speakers will explain how to use this foundation to illuminate your critical assumptions and chart a deliberate, efficient validation plan.

Taught by:
Brandon R. Cornuke
Vice President of Startup Services
MAGNET: Manufacturing Advocacy and Growth Network
MAGNET Incubation Center

*This class may be canceled if it does not reach it’s minimum required amount

September
28
Sep 28, 2022 12:00 pm - 1:00 pm EST

Marketing Plan 101

Presented by: Braintree Business Development Center
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September
28
Sep 28, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: September Small Business Pitch Competition

Presented by: JumpStart
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September
29
Sep 29, 2022 10:00 am - 11:00 am EST

Caffeinated Ideas

Presented by: Braintree Business Development Center
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October
06
Oct 6, 2022 5:00 pm - 8:00 pm EST

Youngstown Business Incubator: Shark Tank

Presented by: Youngstown Business Incubator
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October
11
Oct 11, 2022 5:30 pm - 8:00 pm EST

1st & Tech: Startup Networking Mixer

Presented by: JumpStart
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October
13
Oct 13, 2022 11:00 am - 12:00 pm EST

Ask the Legal Expert: Laws about Trade Secrets

Presented by: Braintree
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October
19
Oct 19, 2022 12:00 pm - 1:00 pm EST

Marketing “Must-Do’s”

Presented by: Braintree Business Development Center
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October
26
Oct 26, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: Small Business Pitch Finale

Presented by: JumpStart
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October
27
Oct 27 - 28, 2022 EST

FutureLAND

Presented by: FutureLAND
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October
27
Oct 27, 2022 8:00 am - 1:00 pm EST

Promise Partners Entrepreneurship Through Acquisition Symposium

Presented by: Promise Partners
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November
10
Nov 10, 2022 12:00 pm - 1:00 pm EST

Website 101

Presented by: Braintree Business Development Center
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November
10
Nov 10, 2022 9:00 am - 10:00 am EST

Innovation Fund Info Session

Presented by: Innovation Fund
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