Have you ever seen marketing materials come out of a company and wondered who let them go out looking like that? The logo choppy or blurry, with a strange font selection and colors that just don’t go well together? Bad design is often a result of poor decisions or a lack of knowledge.
Many companies don’t publish a style guide. Which leads them to design disasters as described above. But a style guide can help guide hired graphic designers and internal employees to know what is and isn’t acceptable to do on a marketing piece. This removes much of the potential for bad design decisions.
Learn what makes a good balanced graphic design piece. Understand the role of color and typography in representing your brand. Learn how a few simple guidelines can help your people, internal and external, make your marketing and paperwork look that much more beautiful.
Start with your existing colors and create a unified color scheme that can be included in your style guide so people don’t make their own [ofen bad] design decisions about what colors to use in your marketing materials. Clearly define which fonts can and cannot be used. Show at what sizes your logo can be used, how much whitespace it needs, and samples of what can and can’t be done with it.
Takeaway: Style Guide
MEET THE SPEAKER: Ari
Ari Gunzburg is an award-winning speaker with over a decade of experience in branding, websites, marketing, design and more. Ari is a serial entrepreneur, with multiple businesses that are now sold, stolen, running, or closed. Ari now works primarily as a speaker, giving keynotes, seminars, motivational speeches and more. Ari has 3 amazing children, a wonderful wife, and enjoys the great outdoors while cycling, hiking, and more.
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