Programmers hold hackathons to rapidly build and improve software, so why can’t marketers and entrepreneurs do the same to accelerate planning and success?

During this highly interactive workshop, Paul Roetzer, CEO of PR 20/20 and author of The Marketing Performance Blueprint, presents a six-step planning model to help startups prioritize marketing goals, and quickly identify campaigns with the greatest probability of impacting business results.

Marketing Growth Hackathons bring together marketers, executives and entrepreneurs to efficiently solve business growth challenges. You’ll leave armed with a slew of templates and resources, and inspired by ideas that are measurable, attainable, and above all, actionable.

  1. Prioritize and simplify your marketing goals.
  2. Construct dynamic campaigns with the greatest probabilities of impacting business results.
  3. Apply new technologies and processes to improve efficiencies and accelerate success.

Agenda:
5:15pm-5:30pm – Registration
5:30pm-7:00pm – Workshop led by Paul Roetzer
7:00pm-7:30pm – Networking
Appetizers and beverages will be available

Attendees who preregister will receive a free copy of The Marketing Performance Blueprint courtesy of PR 20/20.


Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of Marketing Score and Marketing Agency Insider; and a graduate of Ohio University’s E.W. Scripps School of Journalism.

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