The first BGV GROW workshop series will focus on marketing. Our workshop is designed for female small business owners who have been in business 2-5 years, are generating revenue and are interested in using (content) marketing as a tool to reach the next stage of business growth.

The series features three hands-on sessions each led by an expert:

April 14: Content Marketing, Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc. Location: StartMart; 50 Public Square, Suite 200; Cleveland

How to Launch a Content-First Business (Content Inc.)

In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean?  It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this presentation, Joe Pulizzi, author of the new book Content Inc., will detail how many of today’s most successful businesses started, and how they have become some of the fastest-growing businesses on the planet.  Better yet, this presentation will break down what you can learn from these companies, and how you can use these strategies to grow your business.

May 4: Monetizing Your Web Site, Heather Rhoades, www.GardeningKnowHow.com; Location: Women Business Center, 2800 Euclid Ave., Suite 515

Sure, we’ve all seen the blog posts and articles about how someone turned a blog into a high paying full time job (and more), but how can someone really do that and how often does that really happen? This kind of success happens more often than you think and it is not as hard as you might believe. Join Heather Rhoades as she walks you through her journey from a small time blogger to one of the largest and most visited sites in her niche. She will go over what tactics, skills and income-strategies she used to turn her content based website into a profitable dream job.

May 17: Your Personal Brand & Network, Amy Martin, JumpStart; Location: JumpStart; 6701 Carnegie Ave.; Cleveland

$200 for all three sessions. Available for purchase as a series only.