Jeff Ponders II has built a career infusing creative strategy, and infectious energy across many industries. A published author, jazz musician, serial entrepreneur, venture capitalist and early-stage startup advisor, Jeff helps entrepreneurs and organizations unlock peak performance through jazz-inspired innovation and creativity.

Jeff launched The Better Company to help ambitious brands understand their customers, establish their unique place in the market, and develop profitable business models and creative products. Today, he pulls from his diverse experiences to support early-stage startups as a venture capital investor with Invest Detroit Ventures. Jeff resides in Metro Detroit with his wife and children.

This special edition of Founders Unfiltered is presented as part of FutureLAND, a multi-day conference celebrating diversity in tech, arts and culture in Cleveland.