The most important asset to any business is its Brand. Branding is the foundation for any marketing and sales strategy to be successful. Naturally, this leads to the following questions:

  1. What is a Brand?
  2. How Do I Develop a Brand?
  3. How Do I Build Brand Awareness?
  4. How Do I Legally Protect My Brand?

Nick Gingo, Trademark Partner at Renner Otto, and André Vaseghi, Creative Director of Andre Bean Brand Architecture, will provide an in-depth discussion of all things branding, including tips for developing a brand, building brand awareness and protecting your brand using intellectual property. This conversation will end with breakout rooms to discuss Brand Strategy for various types of businesses:

  1. Brand Strategy for Software Tech with Grant Steyer
  2. Brand Strategy for Hardware Tech with Rich Wolf
  3. Brand Strategy for Creatives with Nick Gingo

André Vaseghi, Creative Director of Andre Bean Brand Architecture

André led award-winning campaigns for industry giants, including Kate Spade, before launching André Bean — a branding and design studio focused on storytelling through the building, positioning, strategy, and the design of the client’s brand.

Nick Gingo, Trademark Partner at Renner Otto

In his twelve years as an IP Attorney, Nick has been involved in all aspects of brand development and protection from the legal side, from early clearance searches for start-ups to litigation for established brands, and everything in between.

 

Patents are Temporary, Brands are Forever: Choosing, Developing and Protecting Your Brand

Intellectual Property isn’t just for large companies.

This 3-part series will explore the fundamentals of IP strategy for entrepreneurs and small businesses. Guest speakers from various tech and non-tech businesses will talk through their successes and failures, with input from IP attorneys to discuss the details of IP strategy. The series will encompass an overall understanding of intellectual property, how to work with contractors and branding. Each session will end with breakout sessions so attendees can engage more with entrepreneurs and attorneys.

September
27
Sep 27, 2022 9:00 am - 3:00 pm EST

ProMedica Innovations Summit

Presented by: ProMedica
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September
28
Sep 28, 2022 12:00 pm - 1:00 pm EST

Marketing Plan 101

Presented by: Braintree Business Development Center
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September
28
Sep 28, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: September Small Business Pitch Competition

Presented by: JumpStart
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September
29
Sep 29, 2022 10:00 am - 11:00 am EST

Caffeinated Ideas

Presented by: Braintree Business Development Center
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October
06
Oct 6, 2022 5:00 pm - 8:00 pm EST

Youngstown Business Incubator: Shark Tank

Presented by: Youngstown Business Incubator
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October
11
Oct 11, 2022 5:30 pm - 8:00 pm EST

1st & Tech: Startup Networking Mixer

Presented by: JumpStart
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October
13
Oct 13, 2022 11:00 am - 12:00 pm EST

Ask the Legal Expert: Laws about Trade Secrets

Presented by: Braintree
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October
19
Oct 19, 2022 12:00 pm - 1:00 pm EST

Marketing “Must-Do’s”

Presented by: Braintree Business Development Center
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November
10
Nov 10, 2022 9:00 am - 10:00 am EST

Innovation Fund Info Session

Presented by: Innovation Fund
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November
10
Nov 10, 2022 12:00 pm - 1:00 pm EST

Website 101

Presented by: Braintree Business Development Center
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November
17
Nov 17, 2022 10:00 am - 11:00 am EST

Caffeinated Ideas

Presented by: Braintree Business Development Center
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