The most important asset to any business is its Brand. Branding is the foundation for any marketing and sales strategy to be successful. Naturally, this leads to the following questions:

  1. What is a Brand?
  2. How Do I Develop a Brand?
  3. How Do I Build Brand Awareness?
  4. How Do I Legally Protect My Brand?

Nick Gingo, Trademark Partner at Renner Otto, and André Vaseghi, Creative Director of Andre Bean Brand Architecture, will provide an in-depth discussion of all things branding, including tips for developing a brand, building brand awareness and protecting your brand using intellectual property. This conversation will end with breakout rooms to discuss Brand Strategy for various types of businesses:

  1. Brand Strategy for Software Tech with Grant Steyer
  2. Brand Strategy for Hardware Tech with Rich Wolf
  3. Brand Strategy for Creatives with Nick Gingo

André Vaseghi, Creative Director of Andre Bean Brand Architecture

André led award-winning campaigns for industry giants, including Kate Spade, before launching André Bean — a branding and design studio focused on storytelling through the building, positioning, strategy, and the design of the client’s brand.

Nick Gingo, Trademark Partner at Renner Otto

In his twelve years as an IP Attorney, Nick has been involved in all aspects of brand development and protection from the legal side, from early clearance searches for start-ups to litigation for established brands, and everything in between.

 

Patents are Temporary, Brands are Forever: Choosing, Developing and Protecting Your Brand

Intellectual Property isn’t just for large companies.

This 3-part series will explore the fundamentals of IP strategy for entrepreneurs and small businesses. Guest speakers from various tech and non-tech businesses will talk through their successes and failures, with input from IP attorneys to discuss the details of IP strategy. The series will encompass an overall understanding of intellectual property, how to work with contractors and branding. Each session will end with breakout sessions so attendees can engage more with entrepreneurs and attorneys.

April
17
Apr 17, 2024 12:00 pm - 2:00 pm EST

Cybersecurity Unveiled: Navigating the Myths and Realities for Small Businesses

Presented by: JumpStart
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April
25
Apr 25, 2024 10:00 am - 11:00 am EST

Caffeinated Ideas at Braintree

Presented by: Braintree
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May
07
May 7, 2024 5:00 pm - 8:30 pm EST

Cleveland Impact Program’s 20th Small Business Showcase

Presented by: JumpStart
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May
08
May 8, 2024 12:00 pm - 2:00 pm EST

Webinar: The Art of Self-Promotion & Marketing Yourself to a Global Audience

Presented by: JumpStart
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May
15
May 15, 2024 11:30 am - 12:30 pm EST

Webinar: The State of AI

Presented by: JumpStart
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June
12
Jun 12, 2024 12:00 pm - 2:00 pm EST

Webinar: People, Process, Tools: Clarifying Your Talent Strategy

Presented by: JumpStart
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July
25
Jul 25, 2024 10:00 am - 11:00 am EST

CAFFEINATED IDEAS at BRAINTREE

Presented by: Braintree Business Development Center
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