In September 2015, Sam Brenner joined BoxCast with a large task to accomplish: build a scalable marketing strategy that increases leads, sales, and brand awareness…from scratch. At the time, BoxCast was a small startup with 12 employees, less than $500K in revenue, a $25K annual advertising budget, 20 inbound leads per month, and 1 full-time marketing associate fresh out of college.

Today, BoxCast is a multi-million-dollar tech company with 36 employees, thousands of loyal customers, low attrition, more than 1,000 new inbound leads per month, and a full-time internal marketing team of four. In this session, Sam will tell you how he built the BoxCast Marketing Machine from scratch and provide you with actionable examples and tactics you can implement in your own business.


Objectives:

  • A Brief BoxCast Story
  • How to balance patience and optimism
  • How to build and empower a team
  • How to foster alignment between sales and marketing
  • How to measure sales & marketing results

This session will be led by Sam Brenner, VP of Marketing at BoxCast, one of Cleveland’s most exciting tech companies.

He is responsible for managing BoxCast’s global marketing strategy. In just under three years, Sam has built a content marketing machine from scratch that continues to drive results and extend the global reach of the company’s brand.

This is part 2 of a 2 part series. Click here to learn more about part 1. Register for part 1 and part 2 and save $10. Email [email protected] to take advantage of this deal.

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