Let’s face it—the human attention span is shrinking and we are creating more content online than ever before. Those are big challenges for today’s marketers. With more channels to work in, more mediums, more stories to tell, and everyone’s time at a premium cost, marketers must know how to win the attention and context games. If you’re trying to connect to your audience in the wrong context, it doesn’t matter how good your content is.

If you fully understand context and tactics but don’t know how to produce good, valuable content, that won’t work either. In this first session of a two-part series, this session aims to help you understand strategically and tactically how to win the attention and context games in today’s digital landscape.

Objectives:

  • The shift in communication and how we do business
  • How to utilize targeting within social advertising platforms
  • How to “DJ” your content
  • How to listen to and engage with your community
  • How to get creative with emails

This session will be led by Sam Brenner, VP of Marketing at BoxCast, one of Cleveland’s most exciting tech companies.

He is responsible for managing BoxCast’s global marketing strategy. In just under three years, Sam has built a content marketing machine from scratch that continues to drive results and extend the global reach of the company’s brand.

This is part 1 of a 2 part series. Click here to learn more about part 2. Register for part 1 and part 2 and save $10. Email [email protected] to take advantage of this deal.

September
28
Sep 28, 2022 12:00 pm - 1:00 pm EST

Marketing Plan 101

Presented by: Braintree Business Development Center
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September
28
Sep 28, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: September Small Business Pitch Competition

Presented by: JumpStart
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September
29
Sep 29, 2022 10:00 am - 11:00 am EST

Caffeinated Ideas

Presented by: Braintree Business Development Center
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October
06
Oct 6, 2022 5:00 pm - 8:00 pm EST

Youngstown Business Incubator: Shark Tank

Presented by: Youngstown Business Incubator
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October
11
Oct 11, 2022 5:30 pm - 8:00 pm EST

1st & Tech: Startup Networking Mixer

Presented by: JumpStart
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October
13
Oct 13, 2022 11:00 am - 12:00 pm EST

Ask the Legal Expert: Laws about Trade Secrets

Presented by: Braintree
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October
19
Oct 19, 2022 12:00 pm - 1:00 pm EST

Marketing “Must-Do’s”

Presented by: Braintree Business Development Center
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October
26
Oct 26, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: Small Business Pitch Finale

Presented by: JumpStart
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October
27
Oct 27, 2022 8:00 am - 1:00 pm EST

Promise Partners Entrepreneurship Through Acquisition Symposium

Presented by: Promise Partners
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October
27
Oct 27 - 28, 2022 EST

FutureLAND

Presented by: FutureLAND
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November
10
Nov 10, 2022 12:00 pm - 1:00 pm EST

Website 101

Presented by: Braintree Business Development Center
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November
10
Nov 10, 2022 9:00 am - 10:00 am EST

Innovation Fund Info Session

Presented by: Innovation Fund
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