This seminar will give you a step-by-step approach to assessing both your company and its competitors in order to better understand if your marketing initiatives are doing you any justice.
During this one hour, insivia will dive deep into the four primary assessments:
For each, they will break down how to do each of theses assesments with an unbiased view that provides you with clear and focused answers.
- Using Subjective vs. Analytic Processes
- Maintaining Critical & Objective Approaches
- Removing Bias
- Leveraging Expertise
- How to Measure & Benchmark
Walk away with a clear understanding of what criteria to use and the process to assess your brand, website, marketing and competitors.
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