For startups that want to be able to better understand their own financial statements. For entrepreneurs who have questions like:

What is my balance sheet telling me?
Do I really know what my P&L is saying?
What is the “statement of cash flows”?
Should I be getting one of those?
What are “prepaid assets”?
What are “accrued liabilities”?
Why do I need to know any of this?

If you’ve ever asked yourself any of the questions above, you might want to attend Bean Counting 101. In two three-hour sessions, we’ll delve into these matters and more to help you hear what your financial statements are telling you so you can start and run your business more effectively.

The first session will concentrate on the balance sheet. Most small business owners skip right past this statement and focus on the P&L, but that could be a big mistake. The P&L reports the past, but the balance helps to predict the future.

The second session will focus on the income statement (aka P&L) and the statement of cash flows. We’re all familiar with the income statement, but very few business owners know about the statement of cash flows.