Peter Drucker said, “The aim of Product Management is to know and understand the customer so well that the product or service fits him (or her) and sells itself.” Don’t have a Product Manager on staff? Don’t worry – this is the session for you. This upbeat, motivational presentation will offer actionable steps and tools for creating and marketing products that sell themselves.

In this session you will learn how to…
1. Zero in on the target market for your product.
2. Identify Buyer and User requirements.
3. Define your MVP.
4. Build your pipeline while building your product.
5. Market your product without breaking the bank.

Lunch is included in your ticket price.

Speaker Bio: Sharon Fay is an expert in Product Management and Marketing, practicing in B2B technology companies as large as Rockwell and Oracle to as small as startups. Focus areas include SaaS, on-premise, embedded, and mobile. Fay is currently a Principal in KolliFAY Interactive, a firm offering Software Architecture, Development, and Product Management for emerging technology companies.

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