Peter Drucker said, “The aim of Product Management is to know and understand the customer so well that the product or service fits him (or her) and sells itself.” Don’t have a Product Manager on staff? Don’t worry – this is the session for you. This upbeat, motivational presentation will offer actionable steps and tools for creating and marketing products that sell themselves.

In this session you will learn how to…
1. Zero in on the target market for your product.
2. Identify Buyer and User requirements.
3. Define your MVP.
4. Build your pipeline while building your product.
5. Market your product without breaking the bank.

Lunch is included in your ticket price.

Speaker Bio: Sharon Fay is an expert in Product Management and Marketing, practicing in B2B technology companies as large as Rockwell and Oracle to as small as startups. Focus areas include SaaS, on-premise, embedded, and mobile. Fay is currently a Principal in KolliFAY Interactive, a firm offering Software Architecture, Development, and Product Management for emerging technology companies.

Visit http://startmart.us/parking-directions/ for directions and parking options.

September
28
Sep 28, 2022 12:00 pm - 1:00 pm EST

Marketing Plan 101

Presented by: Braintree Business Development Center
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September
28
Sep 28, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: September Small Business Pitch Competition

Presented by: JumpStart
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September
29
Sep 29, 2022 10:00 am - 11:00 am EST

Caffeinated Ideas

Presented by: Braintree Business Development Center
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October
06
Oct 6, 2022 5:00 pm - 8:00 pm EST

Youngstown Business Incubator: Shark Tank

Presented by: Youngstown Business Incubator
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October
11
Oct 11, 2022 5:30 pm - 8:00 pm EST

1st & Tech: Startup Networking Mixer

Presented by: JumpStart
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October
13
Oct 13, 2022 11:00 am - 12:00 pm EST

Ask the Legal Expert: Laws about Trade Secrets

Presented by: Braintree
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October
19
Oct 19, 2022 12:00 pm - 1:00 pm EST

Marketing “Must-Do’s”

Presented by: Braintree Business Development Center
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October
26
Oct 26, 2022 6:00 pm - 7:30 pm EST

Stepping Up In The Glass City: Small Business Pitch Finale

Presented by: JumpStart
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October
27
Oct 27 - 28, 2022 EST

FutureLAND

Presented by: FutureLAND
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October
27
Oct 27, 2022 8:00 am - 1:00 pm EST

Promise Partners Entrepreneurship Through Acquisition Symposium

Presented by: Promise Partners
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November
10
Nov 10, 2022 12:00 pm - 1:00 pm EST

Website 101

Presented by: Braintree Business Development Center
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November
10
Nov 10, 2022 9:00 am - 10:00 am EST

Innovation Fund Info Session

Presented by: Innovation Fund
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