3 Steps To Profitably Price Your Product Or Service
As an entrepreneur, how do you set appropriate prices for your product or service? This can be a difficult decision to make—choose a price that’s too low and you may weaken profits but assign a price that’s too high and you may deter consumers. While there is no one-size-fits-all answer for how to price your
4 Keys To A Killer Sales & Marketing Funnel
If you’ve spent any amount of time digging into blogs or think pieces on the startup journey, you’ve no doubt run into the phrase ”sales funnel.” It’s a key part of building a company and may also be one of the most misunderstood aspects of building and launching a company. That’s not because it’s hard,
Understanding and Analyzing Financial and Operational Metrics
As a business begins to grow at a higher and higher growth rate, ie. changing growth rates quarterly or monthly, management must pay close attention to the financial statements and key metrics used to measure business performance and manage cash. These metrics are called key performance indicators (KPIs). These statements, metrics and trends help determine
Identifying and Engaging the Right Investors
One of the most frequently asked questions members of JumpStart’s Services and Investing Team receives is about how to obtain funding. This question is understandable. Growing a technology-based business at scale requires capital. To address capital needs, entrepreneurs often look to pitch investors. The entrepreneurs who are the most successful in both obtaining and leveraging
Who Is Your Target Customer?
To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have
What Can You Do (Or Not Do) With An Attorney?
Being a founder is hard. You have a million things you need to do, half a million things you’d like to do and often no money to do any of it. Unless you are an attorney, nothing is exciting about seeing a lot of time and money spent on addressing legal matters. So, as an
For Startups, Value Attracts Funding
At the most basic level, you cannot grow a startup without capital. And yet, getting too fixated on the capital-raising process risks losing focus on creating value, which is what potential investors are actually buying. Early-stage investing is a very risky business, which means investors are always looking for some early proof points of value