Identifying and Engaging the Right Investors

One of the most frequently asked questions members of JumpStart’s Services and Investing Team receives is about how to obtain funding. This question is understandable. Growing a technology-based business at scale requires capital. To address capital needs, entrepreneurs often look to pitch investors. The entrepreneurs who are the most successful in both obtaining and leveraging

Read Story

Who Is Your Target Customer?

To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have

Read Story

For Startups, Value Attracts Funding

At the most basic level, you cannot grow a startup without capital. And yet, getting too fixated on the capital-raising process risks losing focus on creating value, which is what potential investors are actually buying. Early-stage investing is a very risky business, which means investors are always looking for some early proof points of value

Read Story