You’ve Launched Your product… Now Comes The Hard Part!

Congratulations! You’ve built and launched a product! Now it’s time for the heavy-lift… onboarding and adoption. Say hello to your new key function, Customer Success! A newer term that grew out of the concept of customer support, Customer Success focuses on proactive behaviors, specifically: Getting the user actively engaged Focusing on early usage Ongoing engagement

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Pilot Management Brings In The Test Data You’ve Been Seeking

Congratulations! You made it this far. You have interviewed hundreds of customers (not your family, relatives or friends) and know what they want/need/will pay for. You are sure (okay, you think you are sure) that you have a product-solution fit. You may have even found product-market fit. You and your team have invested time and

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Identifying and Engaging the Right Investors

One of the most frequently asked questions members of JumpStart’s Services and Investing Team receives is about how to obtain funding. This question is understandable. Growing a technology-based business at scale requires capital. To address capital needs, entrepreneurs often look to pitch investors. The entrepreneurs who are the most successful in both obtaining and leveraging

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Who Is Your Target Customer?

To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have

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