3 Steps To Profitably Price Your Product Or Service

As an entrepreneur, how do you set appropriate prices for your product or service? This can be a difficult decision to make—choose a price that’s too low and you may weaken profits but assign a price that’s too high and you may deter consumers. While there is no one-size-fits-all answer for how to price your

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From Light Bulb Moment To Industry Leader, Wireless Environment Illuminates Cleveland’s Culture Of Innovation

David Levine and Michael Recker were tired of the same old lighting fixtures: the kind with tangles of wires and a complicated installation process that required an electrician. So, they set out to create a simpler, more cost-effective solution: bright, efficient, wireless lighting that could be easily installed anywhere.   The Solution Wireless Environment launched

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Five Lessons I Learned Founding OnShift From My Cleveland Basement

More than a decade ago, I moved to Cleveland from San Francisco and started a brand new company called BAZMANsms. Today, the company I launched from my basement employs nearly 150 people, has thousands of customers across the U.S., has raised over $33 million in capital and is showing no signs of stopping. What’s that

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Three Ways to Win Over An Investor’s Industry Expert

As an entrepreneur, sooner or later you will find yourself pitching an investor who brings in their own industry expert to provide an objective assessment of your business. Regardless of the amount of time and effort you have invested in the relationship up to this point, this expert’s opinion can literally make or break your

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Market Validation: Are You Doing It Wrong?

When I started my first successful company I spent a great deal of time validating my belief that I had found a big problem, in a big market, with customers willing to spend money for the solution. Still, it took me almost two years to start seeing real traction and predictability in my revenue. It

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Ohio’s First Unicorn Proves A Thriving Tech Scene Is No Fairy Tale

The CoverMyMeds team knew the answer to an unsolved problem—a problem that, to some, was a matter of life and death. The U.S. pharmaceutical sector faced a chronic issue, one that was keeping millions from receiving their medical prescriptions and costing the healthcare industry billions of dollars every year. Due to a complex, time-intensive prior

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Meet Our Core City: Cleveland Impact Program’s Spring 2018 Cohort

We are excited to welcome the fifth cohort to our Core City: Cleveland Impact Program! This 12-week business assistance program is designed to drive economic impact in the city of Cleveland by helping individuals overcome obstacles to entrepreneurship through hands-on advising and industry-specific mentoring. Over the next three months, these five individuals will be learning and

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This Entrepreneur Brings A New Groove To Downtown

Anjua Maximo was working at fashion giant lululemon while teaching fitness in Los Angeles when she was first inspired to open a boutique studio focused on fitness and personal development. When her career led her to Cleveland, Anjua decided it was time to make the dream a reality. Her first consideration: Was there even a

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Meet The Winners Of The Inaugural Morgenthaler-Pavey Startup Competition

On Thursday, March 15, 2018 six startups with founding teams consisting of at least one current Case Western Reserve University (CWRU) student or recent alumni pitched at the Larry Sears and Sally Zlotnick Sears think[box] for a shot at $50,000 in total prize money. The six finalists received assistance from JumpStart Inc. to hone their

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Stella Lewis Aims To Give East Cleveland A Tremendous Outlook On Life

As a former Cuyahoga County Sheriff’s Department corrections officer, Cleveland resident Stella Lewis has a deep understanding of the challenges offenders face when returning home from prison. For many individuals and their families, this re-entry into society is accompanied by strong feelings of both optimism and anxiety. Starting over is a difficult journey for anyone

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